Tropicana Redesign Fails Quickly

Representatives from Pepsi Co. recently announced the return of the "orange"!  The Tropicana redesign unveiled in early January quickly became the victim of public criticism.  The drastic change from the traditional orange and straw to a "fresher" more streamlined package design did not produce the intended results.  Consumers dealt with confusion, thinking the new carton was a generic store brand.  As a result the company has chosen to return to its roots.

The Tropicana redesign was part of a company overhaul, with the Pepsi Soda can and Gatorade bottles receiving new looks as well.  Consumer resistance has not been as prevalent among the other two brands, and there is no public talk to reverting back to previous designs.

The Tropicana fiasco is yet another story exemplifying the difficulty within graphic design.  In today's interconnected marketplace, with so many people to please, how does a designer create a product that pleases both the client and consumers, while retaining design integrity?