Tuesday, April 28, 2009

SA Graphics Promotional Campaign

Exciting news from the SA Graphics Office:  
This week begins the launch of the recently completed promotional campaign!

The idea to create a promotional campaign began last semester as it became increasingly apparent that many students and student groups did not know about the office and the services provided.  The campaign is designed to reach out to students and student groups who have never heard of or worked with the office before.  The goal is to market the SA Graphics Office as both worth it and affordable.  

Starting this week student organization presidents will receive 5.5X8 inch postcards in their campus mailboxes, the postcards advertise past Graphics work and educate students about the new packages and referral programs.  The postcards will be supplemented with new window displays in the Graphics Office, designed with a similar look and feel, that provide additional images along with the new information.  These windows, located in high traffic areas, will not only reinforce the information on the postcards but reach out to a larger student audience.  The packages program allows students to order commonly requested design materials, ranging from logo design to large design packages, and understand the costs upfront.

An additional round of postcards will be sent out in the fall to new student organization presidents as an additional reminder.  The SA Graphics Office is available and designed for student use, it is our hope that this campaign will increase awareness and usage from the general student population.


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